https://www.themedialab.co.nz/contact-us daily 0.75 2024-09-13 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/5ef62fab-49c7-498f-92c9-c9c20d5bee21/Matt+McNeil%2C+Antony+Young%2C+The+Media+Lab+B%26W.jpg Contact Contact Us The Media Lab was set up to give enterprises and organisations a marketing advantage versus large scale advertisers. That approach has allowed us to grow. As our name suggests, we apply data and precision, but to us chemistry allow us to bring the best solutions for our clients and partners. We discuss media and digital in plain English, rather than bamboozling you with meaningless data dumps of statistics and jargon. Do get in touch. https://www.themedialab.co.nz/testimonials daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223299192-NX7J3NJJAXKP3IMQS4AI/The+Digital+Cafe+works+with+Genoese+Foods Testimonials https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223299196-71XOVF4QZUPYHHC15422/The+Digital+Cafe+has+worked+with+Director+of+Architecture+HDT Testimonials https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223299175-NRKD399PJJE68P3ZFQ96/The+Digital+Cafe+has+worked+with+HECS+Aquatic Testimonials https://www.themedialab.co.nz/marketing-baristas daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302474-HLI4OWPL2DHRR97OU1QQ/Matt+McNeil+co-founder+of+The+Digital+Cafe Marketing Baristas https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302469-WWFF3G0NKNBN8TJ89L03/Matt+McNeil+co-founder+of+The+Digital+Cafe Marketing Baristas https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302460-KQK2G13UFFAA6YZZI0PJ/Antony+Young Marketing Baristas https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302457-LYUBYJPCV3TP80NIE2X5/Antony+Young%2C+co-founder+of+The+Digital+Cafe Marketing Baristas https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302465-G5KIS4F8F0AQGJIU6BUQ/Antony+Young%2C+co-founder+of+The+Digital+Cafe Marketing Baristas https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223302479-2B7QBOOSPBJLAJ4LZ3YP/Matt+McNeil+co-founder+of+The+Digital+Cafe Marketing Baristas https://www.themedialab.co.nz/our-mission daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223305872-AIOJSGFUWSFBPW9ZO8H6/Our+strategies+are+cost-effective+for+your+business. Our Mission https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223305860-FTCIS5596CQ5IUK2HRP9/We+use+unpaid+media+like+Facebook+for+advertising Our Mission https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223305864-06LG0XJCU6MKXDO7WJS1/We+work+with+students+to+give+them+a+start+in+the+marketing+industry. Our Mission https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223305849-RPNDQDCKCLQIYD00JB2Q/We+help+local+businesses+%28like+this+tea+company%29+grow. Our Mission https://www.themedialab.co.nz/life-after-a-corporate-career daily 0.75 2022-04-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309515-RAFNHP9P8KRQQORK0XX6/ant%252B6.jpg Life after a corporate career: an adman’s story Antony Young’s ‘second act’ in New Zealand https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309506-5U73WGY2BBYGI2CL2UW5/ant%252B4.jpg Life after a corporate career: an adman’s story Team shot at The Digital Café https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309500-0H71U52UGMYLTOXWMD5G/ant%2B3.jpg Life after a corporate career: an adman’s story The Young family at Noho blueberry farm in Levin https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309494-EVXNXR7PG6ZSE2T00GYQ/ant+2.png Life after a corporate career: an adman’s story Founders Matt McNeil and Antony Young https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309511-Q4CJ0ID0QSOLSFHMV9R0/ant%252B5.jpg Life after a corporate career: an adman’s story The ‘To the Line’ documentary explored basketball’s rise in New Zealand https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223309489-ATQHXZ2U5RFZP4D2VJMV/ant.jpg Life after a corporate career: an adman’s story https://www.themedialab.co.nz/aog daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312902-PQM19R4KZS01TNWAUAF2/Matt+McNeil The Media Lab - All of Government Media & Advertising https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312937-IWVHBRTA9V5BE13TQASP/We+worked+with+Water+Safety+NZ The Media Lab - All of Government Media & Advertising - Water Safety NZ Promoting safer practices for under 5’s https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312941-MGUEYS3JG72GDK3XEE3I/Fees%2BFree%2Bcampaign%2Bwith%2BTertiary%2BEducation%2BCommission The Media Lab - All of Government Media & Advertising - Tertiary Education Commission Campaign to communicate free first year tuition https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312928-2MVZD9BYTZGGQ6HZ6N7Z/Greater%2BWellington%2BRegional%2BCouncil%2BMetlink%2Bbus%2Bad The Media Lab - All of Government Media & Advertising - Greater Wellington Regional Council Hyper local commuter campaigns supporting MetLink disruptions to service. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312949-U7USG5L9UGYRVHG0HPOV/Wellington%2BWater%2Bbus%2Bback The Media Lab - All of Government Media & Advertising - Wellington Water Wellington Water https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312944-Q5LFDS39652K38Q45VP4/The%2BDigital%2BCafe%2Bhelped%2Blaunch%2BMinistry%2Bof%2BEducation%2527s%2BSchool%2BLeavers%2527%2BTool%2BKit The Media Lab - All of Government Media & Advertising - Ministry of Education Planned and executed a targeted social video plan to drive use of the School Leavers Tool Kit https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312933-1Q3OIFYXOHT9WSHV1KU3/Students%2Bpart%2Bof%2BMinistry%2Bof%2BEducation%2BGifted%2BLearners%2Bcampaign The Media Lab - All of Government Media & Advertising - Ministry of Education A social media campaign to recruit gifted students. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312922-98LODFABG88GIVFG37H3/Lets%2BGet%2BWelly%2BMoving%2BGolden%2BMile The Media Lab - All of Government Media & Advertising - Let’s Get Welly Moving Integrated media campaign to engage the public on the CBD traffic https://www.themedialab.co.nz/news-its-time-to-make-a-plan daily 0.75 2022-04-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223316600-AGUBW3H0PYECZSQDW6QY/Uber+launched+in+2008 It's time to make a plan Uber launched just as the 2008 GFC hit and flourished because it met a market need. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223316604-VMUIBBEVCDPRF44W0AD7/Long+term+growth It's time to make a plan https://www.themedialab.co.nz/home-og daily 0.75 2022-04-27 https://www.themedialab.co.nz/alumni daily 0.75 2023-04-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1754900795742-HWYGUT38U0OMLCVOLOM2/nikhita%2B1.png Alumni Nikhita Kala 2024, 2025 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/aa430242-9021-400f-b6f7-08811e70323f/camb.png Alumni Cam Brewitt 2024 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1754884755207-O2Y2NU10N9GIGCKIAH2C/ferne.png Alumni Ferne Candy 2023, 2024 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1754884706859-JSJB4VMO54GG7WOD027B/Riley.png Alumni Riley Kilgour 2022, 2023 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/44626633-442c-4e29-9ef2-53a9c1cedbd8/olivia.jpg Alumni Olivia Taylor 2023 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/36adabde-f374-4e21-a586-7965396f767b/25+-+Visoth+Socheat.png Alumni Visoth Socheat 2023 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1706580627325-0RXG6PC7IUMW3O6MPZ3K/IMG_5405%2B2.jpg Alumni Mathilda Gritt 2022, 2023 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/307b783a-9e92-4919-8465-b3dd978f6ca1/IMG_6659.jpg Alumni Julia Kempster 2022 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1685773214899-S5S8WBU7L7EM2WX0UMEU/Zion%252BRoast.jpg Alumni Zion Roast 2022 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/d763df84-16c5-493c-a3ea-dbe5fa5d8a67/Karin+Joshi+BW.jpg Alumni Karin Joshi 2021, 2022 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1680491757736-GQYIQHY753QHFMG1FOLY/IMG_2509.jpg Alumni Skyler Paques 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/949444c3-a34f-48dd-9d3d-5a05a3c03580/47E53C7A-1CD1-420C-86F4-BEA34AAAD6C6.JPG Alumni Elena Smith-Beech 2021, 2022 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1f3b640d-babc-4527-9816-761530d3a2bc/E1ED50F1-A56F-4FDE-A5C8-218E0A0F49B8.JPG Alumni Lachlan Aitken 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/81ed4cd8-6821-41ba-9867-4232a4bfe55e/23+Hannah+Chapman+18-21.jpeg Alumni Hannah Chapman 2018, 2019, 2020, 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1699577836594-BRZEDKT38FEMNKVUQYHG/IMG_1606.jpg Alumni Taylor Hodgson 2019, 2020, 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/bf1c6493-f900-42c2-831e-4352076b5ed2/21+Rebecca+Jenkin+19-21.jpeg Alumni Rebecca Jenkin 2019, 2020, 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/aebc31e6-a32d-4c5a-b58f-1c474be285d8/20+Charlotte+Brick+18-21.jpeg Alumni Charlotte Brick 2018, 2019, 2020, 2021 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/ddf8e7bd-02ed-4ef5-92bb-4cc389f06b35/19+Bronwyn+Mildon+18-20.jpeg Alumni Bronwyn Mildon 2018, 2019, 2020 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/aa32e971-8c6f-4b12-8ab0-8349592b9634/18+Jeremy+Sinniah+19-20.jpeg Alumni Jeremy Sinniah 2019, 2020 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/580abb25-3ff0-4309-a950-bd1614522cf1/17+Parker+Lyons+18-19.jpeg Alumni Parker Lyons 2018, 2019 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/4b9c890d-247c-4787-8556-a54c9f30048d/16+Kristina+Haldezos+18-19.jpeg Alumni Kristina Haldezos 2018, 2019 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/2ef43888-c2f9-4f10-aa76-9963aba6cd39/15+Anneliese+Russell+17-19.jpeg Alumni Anneliese Russell 2017, 2018, 2019 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/575f500c-4c54-4d95-8f08-fb6f44d112a3/14+Edward+Eilohart+18-19.jpeg Alumni Edward Eilohart 2018, 2019 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3654c8ac-bfd5-4c2f-a949-14301c5d1a99/13+Gab+Wong+17-18.jpeg Alumni Gabrielle Wong 2017, 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/f7e62668-23e3-47a5-9b8d-29c310092273/12+Kajal+Hurier+17-18.jpeg Alumni Kajal Hurier 2017, 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3845682b-6944-468b-be2d-d02a041447ea/11+Angus+Fraser+18.jpeg Alumni Angus Fraser 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1656834012640-2PM9FUCROZF6YEXOCGA3/ashleigh%2Byi.jpg Alumni Ashleigh Yi 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/c05a89bf-0bd3-4a6b-80d9-2a735bf43c59/10+Dulan+Perera+18.jpeg Alumni Dulan Perera 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/70b7002f-5501-4566-9bdc-32bde67dfe41/9+Conor+Lay+18.jpeg Alumni Conor Lay 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/7b0d64ab-3bbd-4017-84a9-687f79e0966c/8+annaleisha+Fensom+17-18.jpeg Alumni Annaleisha Fensom 2017, 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/f6ad5b6e-2518-40a4-b9ab-6065c60139cc/7+Ellie+Tapsell+17-18.jpeg Alumni Ellie Tapsell 2017, 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b8b3d4d9-b3d2-4e27-8fd6-30c00ccbf87e/6+Shannon+Wray+17-18.jpeg Alumni Shannon Wray 2017, 2018 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b657c754-d738-45b4-b410-4549b378df48/5+Georgia+Middleton+17.jpeg Alumni Georgia Middleton 2017 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/68c176e9-a793-43a7-8c14-b183b2fb17be/4+Sana+Witheford-Smith+17.jpeg Alumni Sana Witheford-Smith 2017 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3fe35aaf-92a5-4836-a77a-4519bf8d2702/3+Adam+Deck+17.jpeg Alumni Adam Deck 2017 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/144c5dab-17b5-448d-a483-b6760e9b1587/2+Lucy+Davy+16-17.jpeg Alumni Lucy Davy 2016, 2017 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/03345fca-d3e9-440b-9e24-096e2770fa6c/1+Sarah+Chin+16-17.jpeg Alumni Sarah Chin 2016, 2017 https://www.themedialab.co.nz/spotlight-on-the-digital-cafe daily 0.75 2022-04-26 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337593-8O01309QUTW852Z8I9P1/Screen%2BShot%2B2020-07-08%2Bat%2B2.34.20%2BPM.jpg Spotlight On Us Six tips to setting up an eCommerce or online store and make it effective Antony Young hosts a webinar on how to set up an online store. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337659-D75US1UO03Q5TTMW1TR1/screen_shot_2019-06-18_at_10.18.15_am.jpg Spotlight On Us Up and Comers, Georgia Middleton Georgia started her advertising career at The Digital Cafe and now is one of NZ’s rising young talents. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337618-770SSBUTAGQ1XXBEM76F/Covid19+business+recovery+plan.jpg Spotlight On Us It’s time to make a plan The Digital Cafe’s Antony Young shares what lessons businesses can learn from previous recessions, and where are the opportunities to pivot. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337588-1GPFGA3VZRME1DZ2ZT38/ant.jpg Spotlight On Us https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337651-BCGRA5NMN6GW5ZS4OS54/All%252Bof%252BGovernment%252Bmarketing%252Bagencies Spotlight On Us The Digital Cafe joins AOG marketing services panel View Central and local Government agency digital campaigns The Digital Cafe has worked on. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337642-362SPEHW8PH0SQO3BKWD/Digital%2Bstart%2Bup%2Bwellington%2Bagency%2Bb%2526w.jpg Spotlight On Us Wellington start-up Digital Cafe helping bridge the gap between tertiary study and employment Ruby McAndrew of Stuff.co.nz writes on how marketing students at Victoria University are getting a boost to their careers from The Digital Cafe. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337634-AFV1E8LYLM3WYJITIISG/6%2Bmistakes%2Bbusiness%2Bmake%2Bon%2Bfacebook.png Spotlight On Us 6 mistakes businesses make on Facebook Facebook is a powerful marketing channel for businesses. But getting your Facebook strategy right needs to be well conceived. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337603-R8V53RO91GVQYOX7MD6Z/Matt%2B-%2Bthe%2Bdigital%2Bcafe%2Bb%2B%2526%2Bw.jpg Spotlight On Us The Digital Cafe - Two Years On A significant milestone for The Digital Cafe. How we have fared since our launch in November 2016. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337611-O37516H3AATPIF4M99HF/Matt%2BMcNeil%2BAntony%2BYoung%2BThe%2BDigital%2BCafe%2BNZ.jpg Spotlight On Us Media agency veterans launch student-powered shop aimed at helping SMEs Stop Press article on The Digital Cafe’s launch and business model. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337668-24Q38DZTH7FCVNB0ZKMM/gold%2Bbw.png Spotlight On Us 'Thoughtful, sophisticated' companies among 2018 Wellington Gold finalists The Digital Cafe was a finalist at the prestigious Wellington Gold Awards for the Emerging Business Category. READ MORE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223337597-38OPZHENSLM84IEJ1DXM/WellingtonNZ+eCommerce+webinar Spotlight On Us Seminar: Digital Tools for E-Commerce WellingtonNZ webinar delivered by Matt and Antony on setting up eCommerce business and advice on what other digital channels businesses can use to sell online. READ MORE https://www.themedialab.co.nz/news-e-commerce-advice daily 0.75 2022-03-14 https://www.themedialab.co.nz/the-digital-cafe-two-years-on daily 0.75 2023-04-05 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223351261-IC5T8PGR78U2MZKOER79/Matt+McNeil+co-founder+of+The+Digital+Cafe The Digital Cafe - Two Years On Launched in November 2016, we’ve come a long way. https://www.themedialab.co.nz/wellington-gold-awards daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223361212-FQWPIZWE9TNIEA8BGPMF/Antony+Young+at+the+Wellington+Gold+Awards+2018 Wellington Gold Awards https://www.themedialab.co.nz/our-menu daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363387-KJ1V8D95SMLYU3QECTJC/The+Digital+Cafe+does+email+marketing+%28EDM%29 Our Menu https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363382-6XP99DFU7KL0YZTHH6JR/The+Digital+Cafe+builds+websites Our Menu https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363375-1UPQT2NSV6DDZ68WQ4PL/The+Digital+Cafe+does+analytics+recommendations Our Menu https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363378-Y0I1DJ4UIWX3OUZ4W641/The+Digital+Cafe+does+content+creation Our Menu https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363368-BHIQMYU19WL80R2YUL88/The+Digital+Cafe+offers+Social+Media+Management Our Menu https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223363371-NUISGKAFREV9KXIVZTDZ/The+Digital+Cafe+creates+advertising+plans Our Menu https://www.themedialab.co.nz/six-tips-to-setting-up-an-ecommerce-of-online-store-and-make-it-effective daily 0.75 2022-04-27 https://www.themedialab.co.nz/stop-press-the-digital-cafe daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223370295-8M563ZCZG83IDPLTM7H1/Matt%2BMcNeil%2BAntony%2BYoung%2BThe%2BDigital%2BCafe%2BNZ.jpg Stop Press - The Digital Cafe February 2017, The Digital Cafe. From left to right Sarah Chin, Lucy Davy, Antony Young and Matt McNeil. https://www.themedialab.co.nz/6-mistakes-businesses-make-on-facebook daily 0.75 2022-04-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223373421-JJGAJSIUW05I35PZ99S4/6+Mistakes+Businesses+Make+on+Facebook 6 Mistakes Businesses Make on Facebook Mistake #2. Broadcasting to instead of engaging customers https://www.themedialab.co.nz/home-3 daily 0.75 2022-03-14 https://www.themedialab.co.nz/the-digital-cafe-launches daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223378596-HGZ9VVVLOL3S58XJJV12/Digital+Cafe+co-founders+Matt+McNeil+and+Antony+Young The Digital Cafe Launches The Digital Cafe - planning their start up from Matt’s kitchen table https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223378604-NBSFITIBXO7Z5CVF0196/marketing%2Bstudents%2BVictoria%2BUniversity.jpg The Digital Cafe Launches According to a 2016 MYOB survey, 44 per cent of employers don't think the tertiary education system gives students the skills they need. verse just 18 per cent who say it does. https://www.themedialab.co.nz/up-and-comers daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223382183-6U5D2XOS41P1LAYIQW51/The+Digital+Cafe+alumni+Georgia+Middleton Up & Comers, Georgia Middleton Georgia Middleton - got her start in the business at The Digital Cafe, while studying at Victoria University. https://www.themedialab.co.nz/home-old daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384104-BHKV6397Y9QIAF9QQTFY/image-asset.jpeg Home- Old - Your business is doing well, but it could be doing better. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384128-YN62OACM0GAXP2T0Z3XA/Matt+McNeil+and+Antony+Young%2C+co-founders+of+The+Digital+Cafe Home- Old https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384093-OHZ49TS51XB6U6RCHKZC/1.png Home- Old 93% of New Zealanders are internet users, 90% of which are using it via their mobile phone. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384083-1H6DV0DJCKNLD02S578Z/2.png Home- Old 3.6 million Kiwis are active social media users. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384074-2FEBMV0Y594MK4BBI7P9/3.png Home- Old In the last year, $1.1 billion was spent on digital advertising in New Zealand. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223384065-346WFTZVF9K97KFE4X67/4.png Home- Old New Zealanders spend on average 6 hours and 3 minutes on the internet each day. https://www.themedialab.co.nz/working-with-nz-food-and-beverage-brands daily 0.75 2023-04-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/db33903d-fe7f-4270-bceb-4263f6bff903/Ants+Noho.png Working with Food and Beverage Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647823228850-XL5K6E8NSL8MBQSIFCDW/Screen+Shot+2022-03-21+at+1.37.40+PM.png Working with Food and Beverage Brands https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647823236472-CVMRJAE3J9UXVN8SJE49/Genoese+.jpg Working with Food and Beverage Brands https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647823243038-V2G02FZJ981PFBZ21HK9/Asparagus.png Working with Food and Beverage Brands https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/cf3ab870-5438-440d-8c88-921d749fc5a5/248928160_569213884290882_4117547003049889592_n.jpg Working with Food and Beverage Brands Pure Delish locally sourced granola https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/c49ef4f3-46a8-4db1-b0fa-f1f838068d56/256491289_635123727496500_124249154137445354_n.jpg Working with Food and Beverage Brands t leaf T https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/833b9fe5-6a87-425d-b421-94b126f312d1/274109671_491327299070727_2075602449827474069_n.jpg Working with Food and Beverage Brands Genoese pesto https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/41d01dc4-405b-4c47-b1f1-b53f6a134af2/242190952_141709578167592_5465051898849661623_n.jpg Working with Food and Beverage Brands Antipodes Water https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/6dce452c-b43f-4272-90e7-fde849c9e309/148473790_708601833183899_8597028852146153078_n.jpg Working with Food and Beverage Brands The Whole Mix take home salad https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/5ae53bd7-9d04-4c4c-b998-4b19599f8ca0/Screen+Shot+2022-03-17+at+3.41.08+PM.png Working with Food and Beverage Brands Zenzo plant-based yoghurt https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/111889a1-b616-4f9c-8f47-b1a3b424c4d1/150915320_1144971405941518_5300114547726745379_n.jpg Working with Food and Beverage Brands Tomatoes New Zealand https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/53ee25d6-e787-4d14-ab41-5738faf90052/159249854_476166433567029_5821800852261542867_n.jpg Working with Food and Beverage Brands Turk's Corn Fed Free Range chicken https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/6f5f4b6a-715c-4877-92d5-12629102ef94/222710287_1187062678480322_4582492984416537062_n.jpg Working with Food and Beverage Brands Sunny Hill chips https://www.themedialab.co.nz/working-with-nz-government-aog daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312902-PQM19R4KZS01TNWAUAF2/Matt+McNeil Working with NZ Government (AOG) https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/8a6ff55b-a469-4882-81c3-840e5452310b/bowel+screening.jpg Working with NZ Government (AOG) - Make it stand out Te Whatu Ora | National Bowel Screening Programme Ongoing three-year multi-media campaign supporting the National Bowel Screening Programme. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312944-Q5LFDS39652K38Q45VP4/The%2BDigital%2BCafe%2Bhelped%2Blaunch%2BMinistry%2Bof%2BEducation%2527s%2BSchool%2BLeavers%2527%2BTool%2BKit Working with NZ Government (AOG) - Ministry of Education | Te Tāhuhu o te Mātauranga Planned and executed a targeted social video plan to drive use of the School Leavers Tool Kit. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/50e12016-5949-4c86-8ad9-7b0561013442/MBIE.png Working with NZ Government (AOG) - Make it stand out Ministry of Business, Innovation and Enterprise (MBIE) | Hīkina Whakatutuki Multi-media campaign to promote Digital Boost a programme to get SMEs more digital equipped for their business. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/5433285a-2ccf-451b-9145-18a215adf898/pae+ora.jpg Working with NZ Government (AOG) - Make it stand out Manatū Hauora | Ministry of Health A public media programme designed to get wider public engagement into the design of our national healthcare system https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312928-2MVZD9BYTZGGQ6HZ6N7Z/Greater%2BWellington%2BRegional%2BCouncil%2BMetlink%2Bbus%2Bad Working with NZ Government (AOG) - Greater Wellington Regional Council | Te Pane Matua Taiao Hyper local commuter campaigns supporting MetLink disruptions to service. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312937-IWVHBRTA9V5BE13TQASP/We+worked+with+Water+Safety+NZ Working with NZ Government (AOG) - Water Safety NZ Promoting safer practices to parents of under 5’s. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312949-U7USG5L9UGYRVHG0HPOV/Wellington%2BWater%2Bbus%2Bback Working with NZ Government (AOG) - Wellington Water | Summer Demand Wellington Water https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/77c9eab8-f81c-49b2-a7bf-5f7b7a36516d/F_FpbuRWwAAWQGp+2.jpeg Working with NZ Government (AOG) - Make it stand out Cervical Cancer Screening Generate awareness and education for the new HPV test. We wanted to reach wāhine Māori 25 – 69 including rainbow and tangata whaikaha. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312941-MGUEYS3JG72GDK3XEE3I/Fees%2BFree%2Bcampaign%2Bwith%2BTertiary%2BEducation%2BCommission Working with NZ Government (AOG) - Tertiary Education Commission | Te Amorangi Mātauranga Matua Campaign to communicate free first year tuition. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/77f2880f-9a1f-4060-90dc-8b7406b644b4/maxresdefault+2.jpeg Working with NZ Government (AOG) - Make it stand out Fiordland Kiwi Diaries Promoting a docuseries about the work to save the Fiordland Kiwi as well as feeding the wider narrative of sustaining NZ biodiversity and a preditor free 2050. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/14e20c37-9015-4a66-bf36-eaf7c986e737/Human+Rights.png Working with NZ Government (AOG) - Make it stand out Human Rights Commission and Office of Ethnic Affairs | Te Kāhui Tika Tangata A social media campaign to address anti Asian sentiment during Covid. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223312933-1Q3OIFYXOHT9WSHV1KU3/Students%2Bpart%2Bof%2BMinistry%2Bof%2BEducation%2BGifted%2BLearners%2Bcampaign Working with NZ Government (AOG) - Ministry of Education | Te Tāhuhu o te Mātauranga A social media campaign to recruit gifted students. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/cb895a26-a9ba-4e5d-9689-31602ec3c625/Screen+Shot+2022-03-17+at+4.45.47+PM.png Working with NZ Government (AOG) - Make it stand out Home Learning | Papa Kāinga TV An awareness programme to launch a new educational TV channel to learners, parents and teachers. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/c9fad21b-e678-4d67-a086-617be3b8985c/HQSC.png Working with NZ Government (AOG) - Make it stand out Health Quality and Safety Commission | Kupu Taurangi Hauora o Aotearoa A communications campaign to over 65’s to tackle a sensitive topic of advanced care planning. https://www.themedialab.co.nz/working-with-brands-to-connect-with-aotearoa-youth daily 0.75 2024-02-08 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1647223346620-8OTZXIJENM4NGOW7DX5T/IMG_3136.jpg Working with brands to connect with Aotearoa youth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/7fa800a0-a0b9-47f5-bbf9-ef53b7cd6b62/He+Tuinga+Aroha+Te+Whatu+Ora+The+Low+Down.jpg Working with brands to connect with Aotearoa youth - Make it stand out Te Hiringa Haora | Health Promotion Agency | He Tuinga Aroha Two-part docuseries campaign promoting to whānau, teachers and peers to become more familiar with the issues and signs of mental health in youth. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b22ab688-c47d-4499-9442-fcb3fb665509/Educ.png Working with brands to connect with Aotearoa youth - Ministry of Education | Te Tāhuhu o te Mātauranga School Leavers Kit - we developed a media programme to provide helpful life advice to year 12 and 13’s and recent school leavers through a series of video programmes. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/a7cbda92-8c53-47ce-bb48-740fc4f667b9/HLTV.png Working with brands to connect with Aotearoa youth - Home Learning | Papa Kāinga TV Wellington Water https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/d7c4fc0b-20a6-4325-9836-6f5a6e3d36b0/ETCO.png Working with brands to connect with Aotearoa youth - ETCO New Zealand’s largest employer and trainer of Electrical apprentices. We manage their media to recruit candidate apprentices. https://www.themedialab.co.nz/working-with-campaigns-that-engage-maori daily 0.75 2023-06-03 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/5ed80478-32cb-445b-a010-e9012f03ebb6/Puhimoana-Ariki-Team-Sam-Robinson-Matt-McNeal-Inia-Maxwell-Rongopai-Stirling-Maxwell-Amatailevi-Stella-Muller-Robert-Muller.jpeg Working with campaigns that engage Māori - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/80e4f33a-72f4-4e0b-9698-fd9f8b6dd4e4/min+educ+maori.png Working with campaigns that engage Māori - Ministry of Education | Te Tāhuhu o te Mātauranga A campaign to recruit Māori and Pacific tamariki to gifted education opportunities. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/0078e43c-f3dd-4dd3-ae2e-0e41fb595ac8/Careerforce.png Working with campaigns that engage Māori - Career Force | te toi pūkenga A national television and digital video campaign to encourage a more diverse group of young people to consider caring careers, targeting Māori, Pacific and young men in particular. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/39f2fc44-915f-4a1f-b184-4863082a8a39/Ministry+of+Health+Vaccination+campaign.jpg Working with campaigns that engage Māori - Make it stand out Ministry of Health | Trusted Voices campaign | Taiapa (fence) Partnered with Ngahere Communities and The Hori Gallery or Ōtaki. Covid-19 vaccinations for tamariki. Taiapa was a documented art installation focusing on the kōrero between individuals with different whakaaro on the vax. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/c9fad21b-e678-4d67-a086-617be3b8985c/HQSC.png Working with campaigns that engage Māori - Health Quality and Safety Commission | Kupu Taurangi Hauora o Aotearoa A communications campaign to over 65’s to tackle a sensitive topic of advanced care planning. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/2246985e-0b8a-4933-8550-55ee7725bdca/NBSP.jpg Working with campaigns that engage Māori - Make it stand out Te Whatu Ora | National Bowel Screening Programme Ongoing three year multi-media campaign supporting the bowel screening programme. https://www.themedialab.co.nz/working-with-b2b-companies daily 0.75 2023-04-11 https://www.themedialab.co.nz/working-with-smes daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/13250274-cadc-4c1a-ae75-691fc113cc0a/The%2BDigital%2BCafe%2Bhas%2Bworked%2Bwith%2BDirector%2Bof%2BArchitecture%2BHDT.jpeg Working with SMEs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/400d843e-920f-421b-9703-a3f7c2825516/The%2BDigital%2BCafe%2Bhas%2Bworked%2Bwith%2BHECS%2BAquatic.jpeg Working with SMEs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/69d9845d-9a55-49df-acea-162edb432456/The%2BDigital%2BCafe%2Bworks%2Bwith%2BGenoese%2BFoods.jpeg Working with SMEs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/our-founders daily 0.75 2023-04-11 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https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/fc573cfd-d2d1-438e-89ad-a56efb40a2f8/Fiordland+Kiwi+Diaries.jpg In the media https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/1638640f-bd82-4552-9671-572fa1293c73/kia+ora+mag.jpg In the media https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/bf301392-00ef-4b9c-9685-211687c0b499/public+consultation.jpg In the media https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/528e25bf-4919-4f4b-83f6-08131c86655c/jodi+sophie.png In the media https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/dc5d3c62-89e7-4f86-bebe-e490cda49e93/stoppress.png In the media https://www.themedialab.co.nz/home daily 1.0 2024-09-13 https://www.themedialab.co.nz/news-six-tips-to-setting-up-an-ecommerce-of-online-store-and-make-it-effective-copy daily 0.75 2022-07-02 https://www.themedialab.co.nz/news-the-digital-cafe-becomes-the-media-lab daily 0.75 2022-07-02 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/00d2202a-021f-49d9-9e0a-aae9a250ad93/Ants+%26+Matt+-+Close+up+.jpg NEWS - The Digital Cafe becomes The Media Lab Antony Young and Matt McNeil, The Media Lab founders https://www.themedialab.co.nz/news-working-from-home-why-the-media-lab-has-opted-out daily 0.75 2022-07-03 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/328db3d4-6b97-4128-8271-85e61356e0d3/Team+pic+2021.jpg NEWS - Working from home - why The Media Lab has opted out. A team meeting at The Media Lab https://www.themedialab.co.nz/news-how-to-pick-a-brand-name-for-your-new-business-or-product daily 0.75 2022-08-16 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/7445dc70-abfa-4890-a1be-10ec729ac929/Stuff.jpg NEWS - How to pick a brand name for your new business or product Choosing the right brand name could be one of your most valuable marketing decisions. https://www.themedialab.co.nz/news-how-to-pick-a-brand-name-for-your-new-business-or-product-copy daily 0.75 2022-07-03 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/7445dc70-abfa-4890-a1be-10ec729ac929/Stuff.jpg NEWS - How to pick a brand name for your new business or product (Copy) Choosing the right brand name could be one of your most valuable marketing decisions. https://www.themedialab.co.nz/news-why-choose-an-independent-agency daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/2ac9aa02-690b-41b2-846b-a6067cb9eff1/digital+media+plan.jpg NEWS - Why Choose an Independent Agency Independent shops focus on clients, not the numbers. https://www.themedialab.co.nz/news-netflix-set-to-disrupt daily 0.75 2022-08-16 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/0ba6f858-2da6-455d-9971-e651baeee773/Antony+Young+The+Media+Lab.jpg NEWS - Netflix set to disrupt NZ's television advertising market - Make it stand out Antony Young - co-founder, The Media Lab https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b8a94109-187e-4419-b384-ff9708bde1ac/netflix+2.jpg NEWS - Netflix set to disrupt NZ's television advertising market Netflix set to accept advertising https://www.themedialab.co.nz/news-marketing-to-boost-your-profitability daily 0.75 2022-08-16 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/df005e30-fae1-462e-a5a7-cbd889ec4825/profits.jpg NEWS - Marketing to boost your profitability Independent shops focus on clients, not the numbers. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/73066fc1-d15c-484a-8a61-046a7c4bb5de/profitss.jpg NEWS - Marketing to boost your profitability - Make it stand out Marketing can help to increase your pricing https://www.themedialab.co.nz/news-netflix-set-to-disrupt-nzs-television-advertising-market-stuff-business daily 0.75 2022-09-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/85dd284b-8ac2-425c-a208-a5ceeb793f1a/netflix+remote.jpg NEWS - Netflix set to disrupt NZ’s television advertising market (Stuff Business) Netflix set to accept advertising https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/96d56faa-9e85-4e9d-b9e2-63ac666a57a6/bw3.jpg NEWS - Netflix set to disrupt NZ’s television advertising market (Stuff Business) - Make it stand out Match Fit on THREE https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/532bfcf9-a0f1-48e5-9605-2e9c2a308076/BW2.jpg NEWS - Netflix set to disrupt NZ’s television advertising market (Stuff Business) - Make it stand out Sponsored placement in Brokenwood - “makes me wish I had insurance.” https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/0ba6f858-2da6-455d-9971-e651baeee773/Antony+Young+The+Media+Lab.jpg NEWS - Netflix set to disrupt NZ’s television advertising market (Stuff Business) - Make it stand out Antony Young - co-founder, The Media Lab https://www.themedialab.co.nz/news-the-media-lab-add-new-clients daily 0.75 2022-09-28 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/d82a0c13-7b99-4657-9493-89ddc07c8768/sounds+air.jpg NEWS - The Media Lab adds Museums Aotearoa, Sounds Air and Ministry of Health briefs - Make it stand out The Media Lab to promote Sounds Air $799, all-you-can-fly three month promotion https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/92ab1824-67c2-43ed-8f28-e3ab49ddcef3/Museums+Aotearoa.jpg NEWS - The Media Lab adds Museums Aotearoa, Sounds Air and Ministry of Health briefs Museums Aotearoa 2022 campaign to promote visitation to local museums. https://www.themedialab.co.nz/tml-storybox-teritary-education-commision-campaign daily 0.75 2022-11-17 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b8f03bed-2523-4bdc-b75a-5300cdcca8ca/Untitled+design+%282%29.png https://www.themedialab.co.nz/genzers-are-about-to-become daily 0.75 2022-11-17 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/0ba6f858-2da6-455d-9971-e651baeee773/Antony+Young+The+Media+Lab.jpg GenZers are about to become your most important consumer - Make it stand out Antony Young - co-founder, The Media Lab https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3799016a-3996-443c-9516-1ce1a3582900/stats.jpeg GenZers are about to become your most important consumer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/c7e3e20b-3ac9-4992-8748-a593b3d66542/genz+media+lab+image.jpeg GenZers are about to become your most important consumer - Make it stand out The Media Lab staff are mostly GenZers. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/073f9aef-8852-47cf-a446-b9727adc3df5/gen+z.jpeg GenZers are about to become your most important consumer GenZers are constantly changing the way we communicate online. They are a more idealistic, entrepreneurial, tech-dependent and inclusive than millennials. https://www.themedialab.co.nz/news-nz-marketing-social-shopping daily 0.75 2023-04-05 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/2da771f0-1216-4969-ae40-fd4a13625e6e/social+shopping.png NEWS - NZ Marketing, Social Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/news-nz-marketing-measuring-attribution daily 0.75 2023-04-26 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/5ba54b83-6027-407e-a6d5-8b824afc60da/marketing+attribution.png NEWS - NZ Marketing, measuring attribution and data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/news-nz-marketing-2023-top-media-and-advertising-trends-in-nz daily 0.75 2023-04-26 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/af0bb1b6-e8c4-4d9b-a58a-a9f950cd16da/marketing+March+2023+The+state+of+media.png NEWS - NZ Marketing, 2023 top media and advertising trends in NZattribution (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/news-stoppress-the-media-lab-and-gaults daily 0.75 2023-07-19 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/cef9e8c9-e2c8-46dd-8a19-36a392723d0b/gaults+shots.jpg https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/da6726cf-a118-4139-8531-e7f048e7fb42/Gaults.jpg https://www.themedialab.co.nz/retail-brand-survey-shows-nearly-half-of-consumers-are-switching-to-cheaper-brands daily 0.75 2023-07-04 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/4ee948ea-f019-401d-9cf3-5b4c555ed888/Supermarket+shelves.jpg NEWS - Retail brand survey shows nearly half of consumers are switching to cheaper brands - Make it stand out 46% of consumers have traded down to cheaper brands https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/4b8af0c5-94d7-4b56-91f0-709cc90ad9b6/samsung+v+apple.png NEWS - Retail brand survey shows nearly half of consumers are switching to cheaper brands - Make it stand out Samsung Galaxy promoting their product advantage has outsold Apple iPhone this year. https://www.themedialab.co.nz/pride-and-prejudice-brands-having-to-walk-on-a-societal-tightrope daily 0.75 2023-08-21 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/ca22a52c-2182-4241-9d7c-c201955e3b93/Dylan+Mulvaney.jpg NEWS - Pride and Prejudice: Brands having to walk on a societal tightrope - Make it stand out Dylan Mulvaney’s sponsored post on 2 April 2023 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/4044773a-3d09-4f39-b463-c09fe3a6e00a/Bud.jpeg NEWS - Pride and Prejudice: Brands having to walk on a societal tightrope - Make it stand out Outrage from conservative middle America saw Bud Light sales drop 25%, losing its position as the country’s top beer. https://www.themedialab.co.nz/nzs-first-ai-ad-agency-launches daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/94f7a2cb-7a6b-42a2-a988-7010657afcee/AI.jpg NZs first AI dedicated ad agency launches - Make it stand out Wellington-based digital media company founders, Antony Young and Matt McNeil today announced the launch of a specialist AI advertising agency. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/ff5dbd9c-9ea0-49d8-b155-1e88d4bc8589/Screen+Shot+2023-08-21+at+10.17.09+AM.jpg NZs first AI dedicated ad agency launches - Make it stand out Coca-Colas first AGI generated TV ad. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/684bb8a4-1cc5-4ba6-adec-6281af563ac7/NZ+AI+Ad+Agency.jpg NZs first AI dedicated ad agency launches - Make it stand out OpEd written by Antony Young appeared in StopPress August 7, 2023 https://www.themedialab.co.nz/government-advertising-tml daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/aaba7a17-a397-4dba-8df5-83084492242f/Untitled+design+%282%29.png Government advertising The Media Lab’s Antony Young asks marketers and communications specialists working in the public sector how they balance scrutinised budgets with creating effective and potentially lifesaving public service and behaviour change campaigns. https://www.themedialab.co.nz/nzadvertisingai daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/8cc68b94-c370-4ae5-94bc-f1118b7cfa70/Untitled+design+%286%29.jpeg Why are agencies running away from AI The Media Lab’s Antony Young shares his thoughts on why the advertising and marketing industry should embrace the changing landscape instead of looking the other way. https://www.themedialab.co.nz/startup-lessons daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3126e163-cc2b-40e1-8ac3-f45b6253d9af/Bruce-Gaurav-Antony-5466.jpg Business lessons I learnt from launching my side hustle The Media Lab's Antony Young shares his lessons from his failed side hustle. CapitalNZ News was an independent digital newspaper that he launched in 2022. He goes through the five key factors that are crucial to setting up a new venture and what it takes to be a successful entrepreneur. https://www.themedialab.co.nz/2024-best-places-to-work-employer daily 0.75 2024-07-05 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b399fd3a-d0da-4d04-95a1-5547e6b437a5/Untitled+design.png The Media Lab awarded a 2024 Best Places to Work Employer https://www.themedialab.co.nz/2024-wellington-gold-awards daily 0.75 2024-07-05 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/9cb979ee-dfed-4ce8-90db-92be06a12fe9/gold+awards.jpg The Media Lab a 2024 finalist in the Wellington Gold Awards - Make it stand out John Dow, director of the Wellington Gold Awards https://www.themedialab.co.nz/2024-nzmarketingawards daily 0.75 2024-07-18 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/08e7c108-c30a-4430-be0a-f559aa304db9/Fiordland+Kiwi+Diaries.jpg 2024 NZ Marketing Awards - The Media Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/kia-ora-magazine-the-sharp-end-antony-young daily 0.75 2025-06-08 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/bba070ae-fb9b-48f0-aec2-8e4557199a63/Antony+Young+-+The+Sharp+End.png Kia Ora Magazine - The Sharp End, Antony Young - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themedialab.co.nz/the-post-opinion-dragging-public-consultation-into-the-digital-age daily 0.75 2025-06-08 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/be0347c0-5c94-41b3-9dc7-10299be0b2a8/public+consult+1.jpg The Post Opinion: Dragging public consultation into the digital age - Make it stand out Central Otago councillors do their bit to raise awareness of their council’s long-term plan, making themselves more visible with bright yellow caps. .JO MCKENZIE-MCLEAN https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/bf301392-00ef-4b9c-9685-211687c0b499/public+consultation.jpg The Post Opinion: Dragging public consultation into the digital age - Make it stand out Wellington city councillor Nureddin Abdurahman with the amount of paper involved in printing off a council agenda and submissions. The old approach to consultation, of reams of paperwork and hearing views through meetings, is no longer good enough, argues Antony Young. DAVID UNWIN / THE POST https://www.themedialab.co.nz/public-consultation daily 0.75 2025-08-11 https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/7595760d-6f91-4804-a1b5-e19333221a16/post+2.png Public Consultation - Your great idea just died in a 26 question survey - Make it stand out Levin: Horowhenua residents rallied against downgraded plans for the expressway. WARWICK SMITH https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/3646d7ec-400b-4258-9df5-680f6771c2fb/post+5.png Public Consultation - Your great idea just died in a 26 question survey - Make it stand out Who loves doing a questionnaire? Pāmu farm manager for Mt Hamilton Station Thomas Scanlan fills one in.Supplied https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/b702a399-6f69-4db5-9710-25a59dd2aedf/Post+3.png Public Consultation - Your great idea just died in a 26 question survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/f217f134-caee-4aea-8f40-aa95bd252c52/post+6.png Public Consultation - Your great idea just died in a 26 question survey - Make it stand out The 2024 Hikoi reaches Parliament. BRUCE MACKAY / The Post https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/d3c34bf9-17eb-4839-9519-567ccbd5adcb/Post+1.jpg Public Consultation - Your great idea just died in a 26 question survey Public consultation is dominated by the loudest voices and often doesn’t capture diversity of thought, says Antony Young. So how do we get people to participate, democratically? ADELE RYCROFT https://images.squarespace-cdn.com/content/v1/622ea1fb53f8d7506ba94c20/54da578b-78bf-48c5-8aff-bf7824140799/post+4.png Public Consultation - Your great idea just died in a 26 question survey - Make it stand out Minister Shane Reti announces changes to the census, the ultimate questionnaire.