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Three reasons why you should hire an independent agency
What actually makes an independent agency better to work with and a joy to work at. [First published in NZ Marketing and Advertising Daily]
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Government advertising: wasteful drain on taxpayers’ dollars or delivering value to New Zealand?
The Media Lab’s Antony Young asks how Government agencies balance budgets, risk-adversity and creativity when running public service behaviour change campaigns. [NZ Marketing magazine, Jan 2024]
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Why are agencies running away from Generative AI?
The Media Lab’s Antony Young shares his thoughts on why the advertising and marketing industry should embrace the changing landscape instead of looking the other way. [StopPress, August 2023]
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Here's what I learnt from my failed side hustle
The Media Lab's Antony Young shares his lessons from his failed side hustle. He goes through the five key factors that are crucial to setting up a new venture and what it takes to be a successful entrepreneur. [Stuff, May 2023]
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New Zealand’s first dedicated AI ad agency launches
The Media Lab launches The Digital Cafe.AI, a first in the New Zealand marketplace, the agency provides digital advertising, creative production and web development services powered by AI. [StopPress, 24 July 2023]
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Pride and Prejudice: brands having to walk on a societal tightrope
There’s a fine line between virtue signalling or being refreshingly progressive. It starts with understanding your core customers writes Antony Young for Stuff Business. [Stuff, 27 June 2023]
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Retail brand survey shows nearly half of consumers are switching to cheaper brands
46% of Australians are switching to cheaper brands. Right now value for money is front of mind for NZ retailers and manufacturers. [Stuff, 17 June 2023]
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The Media Lab head to the kitchen with Gaults
Gault’s has enlisted the services of The Media Lab to assist in the launch of their latest product line, Gault’s flavour shots, which comprises of herb and spice seasonings. [StopPress, 6 April 2023]
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The state of media in 2023: NZ Marketing
2023 will see some head wins. The Media Lab’s Antony Young gives his four hot takes on what to look for in 2023 when planning your media budgets. [NZ Marketing magazine, March 2023]
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The Media Lab and Storybox to work on Tertiary Education Commission campaign
The Media Lab has been appointed to work on the Fees Free campaign by TEC and will partner with Storybox. [StopPress, 2 November 2022]
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GenZ's are about to become your most important consumer
The Media Lab’s Antony Young writes about the rise of the GenZ consumer. [Stuff, October 2022]
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Is the TVNZ - RNZ merger a solution looking for a problem?
The Aotearoa New Zealand Public Media Bill (ANZPM) and its proposed merger of TVNZ and RNZ is set to disrupt the NZ media market. Antony Young questions why? [Stuff, 29 September 2023]
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Marketing attribution: NZ Marketing magazine.
The Media Lab’s Antony Young gives his advice on how marketers need to take a more pragmatic approach to marketing attribution models. [NZ Marketing magazine, September 2022]
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TV advertising about to make a comeback
The Media Lab’s Antony Young writes about Netflix’s plan to sell advertising and how that will have significant implications to NZ’s advertising industry [Stuff, 3 September 2022]
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The Media Lab adds Museums Aotearoa, Sounds Air and Ministry of Health briefs
Three months since rebranding from The Digital Café to The Media Lab, the Cuba Street-based media independent has picked up four new clients. [StopPress, 26 August 2022]
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Marketing to boost your profitability
The Media Lab’s Antony Young writes for Stuff on how to think about marketing in this current business climate. [Stuff, 13 July 2022]
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How to choose a brand name for a new business or product
Deciding on your brand name could be one of your most valuable marketing decisions. Here’s our advice on how to approach it. [Stuff, 30 June 2022]
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WFW (work from work.), why it's important to us
Is working from home the right solution for the ad industry? Here’s why The Media Lab is choosing to work from work. [NBR, 20 April 2022]
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Social e-commerce: NZ Marketing magazine
Social shopping - The next big online shopping platform. The Media Lab’s Antony Young comments on where the next opportunities are in social e-commerce for retailers. [NZ Marketing magazine, June 2022]
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The Digital Cafe becomes The Media Lab
Digital marketing agency re-brands to reflect its expansion into a full service media planning and buying service. [StopPress, 2 May 2022]
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Life after a corporate career: an adman’s story
The Media Lab’s Antony Young offers his tips for those stepping off the corporate treadmill and why it’s he’s loving what he’s doing. [NBR, 9 March 2021]
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It’s time to make a plan
The Media Lab’s Antony Young shares what lessons businesses can learn from previous recessions, and where are the opportunities to pivot.
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The Media Lab working with Government Agencies
View Central and local Government agency digital campaigns The Media Lab has worked on.
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Six tips to setting up an eCommerce or online store and make it effective
The Media Lab hosts a webinar on how you can set up an online store for your business in an afternoon.
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6 mistakes businesses make on Facebook
Facebook is a powerful marketing channel for businesses. But getting your Facebook strategy right needs to be well conceived.
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Up and Comers, Georgia Middleton
Georgia started her advertising career at The Media Lab (formerly The Digital Café) and now is one of NZ’s rising young talents.
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Wellington start-up Digital Cafe helping bridge the gap between tertiary study and employment
Ruby McAndrew of Stuff.co.nz writes on how marketing students at Victoria University are getting a boost to their careers from The Digital Cafe.
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'Thoughtful, sophisticated' companies among 2018 Wellington Gold finalists
The Digital Cafe was a finalist at the prestigious Wellington Gold Awards for the Emerging Business Category.
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The Digital Cafe - two years on
A significant milestone for The Digital Cafe. How we have fared since our launch in November 2016.
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Media agency veterans launch student-powered shop aimed at helping SMEs
Stop Press article on The Digital Cafe’s launch and business model.
