NZ Government & Public Communication Campaigns
The Media Lab provides a range of media buying, digital and social media services to NZ Government agencies, crown enterprises, local authorities and public interest organisations.
All of Government
In April 2019, we were appointed to the All-of-Government (AoG) advertising services panel. We are certified to deliver the following services:
Media Strategy, Planning and Buying
Creative and Production Services
Client Services Strategy and Project Management
Wellington based
As a Wellington agency, we can deliver a more experienced, flexible and engaged team to develop and execute your traditional, digital and social media communication requirements.
Public awareness and behaviour change programmes
Our directors and team have worked on some of the most important and complex campaigns. We bring a wealth of public sector marketing communications and digital experience. Our directors and team have worked on some of the most complex and sophisticated Government Agency clients and campaigns.
We have co-created dozens of powerful public communication campaigns with clients employing a strategic media and social first approach to media, often integrated with traditional mass media advertising where appropriate.
We don’t have egos, just a partnership mentality with our clients, project stakeholders and their agency partners.
Read this NZ Marketing article authored by The Media Lab’s Antony Young - “Government Advertising: Waste of taxpayers dollars or delivering value to NZ?”
Matt McNeil is Co-Founder and Managing Director of The Media Lab.
Matt has spent 20 years working with Government agencies at The Media Lab and in his previous roles as Media director at Clemenger BBDO and as Managing Director of OMD Wellington. Some notable campaigns he has worked on include:
NZTA/Road Safety - Helping reduce the road toll focusing on communications mainly around alcohol, speed and drugs.
MPI – Managing advertising to ensure appropriate communication of key issues and emergencies such as the 1080 scare.
DPMC/Flag referendum – Communicating to all NZ around the Flag referenda.
Treasury – Mixed Ownership IPO – Letting all NZ know what they needed to do and when to be part of the IPO.
Ministry of Defence/Recruitment – encouraging kiwis to follow their professional passion in the Defence Force.