Working with SMEs

We built our agency advising and servicing SME’s and despite our growth they remain an important part of our business.   

Since we launched we have helped provide digital and social media support to over 150 SMEs.

 

WHY DIGITAL?

In a way, digital media has been a game changer for SMEs.  

  • Smaller companies can gain business advantages that in the past only big multi-national companies enjoyed. 

  • Entrepreneurs are setting up online stores and selling to national and international customers.

  • Not-for-profits are using sophisticated data to target their advertising to only their most warmest prospects.

  • Brands are able to advertise digital video to deliver as much impact that a traditional TV ad at a fraction of the cost. 

SOCIAL MEDIA IS HOW PEOPLE ARE COMMUNICATING NOW

Facebook and Instagram have transformed marketing for business, brands and organisations.

  • Social media today is mass media.

  • 2.3 million Kiwis access Facebook every day.  On average 14 times a day for 50 minutes.

  • It’s how many consumers discover a new product or organisation and form opinions about them.

  • It’s two way.

  • It’s ability to target customers is incredibly powerful and cost effective. 

 WHAT OUR CLIENTS SAY…

Warren Bird
CEO,
HECS Aquatic

At HECS Aquatic we’ve developed wetsuits with technology that enables a diver to get much closer to marine life. The Media Lab help us to market our product globally. They have advised us on designing our online store, social media, content, search and email marketing. In just under 18 months our sales are taking off, and we are on target to double sales over the next 18 months.

Andrew Parkin
Managing Director,
Genoese Foods

The Media Lab developed a social media video campaign for the launch of our Drizzle Pesto. The video campaign reached over 300,000 of our core target customers.  Store distribution and unit sales were 40% above target; and sales across our entire product range that we didn’t advertise were up versus the previous year sales period both during and after the marketing campaign ran. 

Geoff Glynan
Director of
Architecture HDT

We are working with The Media Lab to manage our social media and content marketing. They proposed Pinterest and our presence increased 15 fold since they took it over. We look forward to seeing how their content plan drives new clients for us.

 

Call us to discuss your business.