Food and Beverage Marketing
The Media Lab have worked with some of Aotearoa’s most innovative and awarded food producers.
Supermarkets focus on price and promotion. We work with food producers and beverage companies to get their brands noticed, trialled and purchased.
The starting point has always been social. Instagram and Facebook remain important channels to get a brand’s story and news out. We have helped dozens of food companies develop their social media voice. We constantly experiment how we use these channels to stay fresh and relevant with consumers.
We have managed hundreds of marketing promotions to launch new product lines, support in-store activity, co-ordinate collabs, curate influencer content and generate brand awareness.
Below are some brands that we have worked with:
Pure Delish locally sourced granola
t leaf T
Genoese pesto
Antipodes Water
The Whole Mix take home salad
Zenzo plant-based yoghurt
Tomatoes New Zealand
Turk's Corn Fed Free Range chicken
Sunny Hill chips
We’re passionate about food
Co-founder Antony spent much of his career internationally running media planning and buying agencies in New York, London and Asia. He worked with some of the world’s largest food and beverage companies including Nestlé, Mars, Kraft Foods, McDonald’s, Coca-Cola and Heineken.
He remains passionate about food. He chaired the Horowhenua Taste Trail Trust that promotes that region’s best food producers in a paddock to plate experience. Over the summer, Antony is a full time blueberry farmer and co-owns with his wife Noho Farm near Levin.
-
Turk's Corn Fed Free Range Poultry
Turk’s chicken distribution increased from 16% to 44.7%. Free range from 25% of total sales to 46%.
-
Genoese Foods
Genoese user generated content, using pesto products.
-
In Season, NZ Grown Asparagus
A New Zealand Asparagus growers campaign increased Countdown sales by 20%.
